Today’s customers receive so many unwanted calls that they’ve become suspicious of calls they don’t recognize and rarely answer calls from unknown callers. Last month alone, 3 billion robocalls were made further reinforcing this trend.

Introduced last week, Acqueon Identity is an innovative, breakthrough solution that allows mutual verification between a company and its customers to provide trusted, frictionless communication. Acqueon Identity leverages biometrics on the smartphone and the company’s mobile app to let companies and customers easily verify each other’s identity. A company uses their existing mobile app to send a heads-up notification before calling and the customer authenticates by opening the app notification when the call is received. The customer can then conveniently decide whether to take the call or reschedule it. 

The trust established by Identity can increase connect rates up to 10x for customer outreach efforts – allowing companies to engage with its customers more successfully.